While attending the University of North Carolina at Wilmington in 1998, Fazio launched his first company, using guerrilla-style tactics to promote musicians through flyers, door hangers, print ads, radio, and TV spots—long before the digital marketing boom.
By 2000, Fazio shifted into technology, becoming a computer programmer while continuing to grow his entertainment business. Between 2001 and 2008, he balanced government programming contracts with building digital platforms for music distribution. His early adoption of MySpace led him to manage one of the top music accounts on the platform by 2005.
Shortly after, Fazio co-founded a recording studio in Greensboro, NC, and by 2009 had expanded into live event production by acquiring a music venue. Within just three years, the company owned and operated seven venues and had significantly broadened its service offerings.
In 2012, recognizing the rising power of social media, Fazio launched a full-scale digital marketing division. This move led to high-profile partnerships with influencers, fitness professionals, reality TV stars, and entrepreneurs. By 2014, The Fozzy Group was officially born to unify its rapidly expanding service divisions under one brand.
Between 2014 and 2019, TFG became a leading force in the Reality TV, Music, and Fitness sectors—managing top talent from MTV’s Floribama Shore, creating viral fitness brands, and building some of the most engaged Instagram accounts in the industry. In 2017, Fozzy co-founded a music app that eventually partnered with Sony Music Group, reaching hundreds of thousands of musicians globally.
In 2019, the company opened its services to models and social media influencers, further fueling its digital dominance ad in 2020, Fozzy launched a new division focused on models using subscription-based platforms such as OnlyFans—a bold move that proved fruitful with the breakout success of Veronica Perasso, an internet sensation elevated through strategic media placements, music video features, magazine covers, and a documentary on Amazon Prime. Since 2019, Fozzy has helped thousands of OnlyFans and other subscription platform creators develop couture brand and monetization strategies tailor-fit for them as individuals.
Today, The Fozzy Group employs over 350 people worldwide, offering round-the-clock support to its diverse roster of clients.
